Mobility Solutions

Eurostar 2013 award for Bosch manager Road safety: “Bosch is a technological leader in automated driving”

  • Eurostar 2013 award for Bosch manager
  • Bosch is conducting test drives on German freeways
  • Series start of traffic-jam assist in 2014
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  • September 02, 2013
  • Mobility Solutions
  • Press kit

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Fingers off, hands up – for Gerhard Steiger, president of the Bosch Chassis Systems Control division, these two phrases have now taken on a new meaning. For a good two years now, a project team in his division has been investigating fully automated driving. On freeways, drivers can already take their hands off the wheel – and still be guided safely through traffic. “Bosch is a technological leader in automated driving. And Gerhard Steiger is a driving force behind this fascinating technology,” says Luca Ciferri, editor of Automotive News Europe. It was for this reason that Automotive News Europe singled out the Bosch manager for the Eurostar 2013 award in the “Supplier Division CEO” category. For more than ten years now, this award has been presented in various categories to people from the automotive industry.

For Steiger himself, the award is further evidence that Bosch is on the right track with automated driving. In developing driver assistance and automated driving, he said, the company is pursuing an important goal – that of injury- and accident-free driving. In his acceptance speech, Steiger said: “At every step along the way to this goal, Bosch will be involved.”

Driving force for more safety
Even in the past, Bosch inventions have had a decisive impact on automotive safety: the electronically controlled antilock braking system in 1978, electronic airbag control in 1980, and the electronic stability program in 1995. Bosch adaptive cruise control was launched in 2000, and predictive emergency braking in 2010. But Bosch is not just making systems more powerful, it is making them more cost-effective as well. “Cost reductions pave the way for driver assistance in the compact class,” Steiger says. As a first phase of automated driving, Bosch is launching the traffic-jam assist in 2014. This assistant brakes, accelerates, and steers completely automatically. It will work at speeds up to 50 kph, which means that it covers typical stop-and-go traffic situations. In the years ahead, the scope of functions will be successively extended, leading in the end to fully automated driving.

As well as assistance and safety systems, Bosch is working to continuously improve internal-combustion engines, and is developing alternative powertrains for electric vehicles, efficient peripheral systems, and a hydraulic hybrid. Bosch engineers are equally focused on sophisticated multimedia solutions and user-friendly interfaces.

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