Bosch eBike Systems

Bosch maintains tailwind momentum Growth in Europe to extend market leadership

  • Even stronger focus on Italy, France and the UK
  • First eBike brands adopt Bosch drive system for US market
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  • August 22, 2013
  • Bosch eBike Systems
  • Press releases

press release

Stuttgart/Reutlingen – Bosch eBike Systems continues to bank on sustainable, healthy growth in Europe. “eBikes are maintaining their momentum all over Europe. We would like to share in this trend and, of course, continue to play an active part in it,” says Claus Fleischer, Head of the Bosch eBike Systems product division. In 2012 more than 1.1 million eBikes were sold in Europe. “More and more target groups are coming to appreciate the benefits and extensive opportunities of power-assisted cycling,” Fleischer says. “That is why we aim to open up new markets and expand existing ones.” In addition to its core markets Germany, Austria, Switzerland and the Netherlands, Bosch is now focusing increasingly on Italy, the UK, France and Scandinavia. Bosch eBike Systems is already the European market leader for eBike drive systems, with over 50 bicycle brands relying on technology provided by the Reutlingen-based specialists, and this position is to be extended in Europe. “In the United States, in contrast, a market for eBikes has yet to be developed and established,” Fleischer says. From 2014 a number of bicycle manufacturers will be setting their sights on the US market, launching a Bosch drive system for eBikes in the States.

Bosch drive system for the US market
In future, Bosch eBike Systems will supply its customers with products specially developed for the US market. From Q1 2014 the Accell Group's Haibike brand, BH Bikes' Easy Motion, Cycle Union's Kreidler brand and Felt and Cannondale eBikes will be on sale in the US with the Bosch drive system. There will be Performance Line models with an Intuvia Performance on-board computer and a PowerPack 400 frame-mounted battery. The drive unit will assist eBikers up to speeds of 20 mph. “Our customers have increasingly requested a drive system designed specially for the United States. From 2014 they can offer one in the already known Bosch quality and corresponding service to dealers in the US market,” Fleischer says.

Expansion in Europe
100,000 eBikes have been sold in the United States, but well over a million have been sold in Western Europe, and this difference is reflected in Bosch's priorities. The company continues to see Germany, Austria, Switzerland and the Netherlands as its home market, but with eBikes growing in popularity in Italy, the UK, France and Scandinavia, Bosch eBike Systems is focussing increasingly on these markets. “We are aware of the eBike trend in these countries and feel that with our product portfolio we are in a good position to achieve lasting success there too,” Fleischer says. Bosch would like to extend and consolidate its market leadership by means of further growth in Europe. With innovative products, a focus on quality and performance and competent service for cycle retailers Bosch feels it is equipped for long-term success. “Bosch stands for a strong brand and we are working to continue to do justice to this claim all over the world,” Claus Fleischer says.

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About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI8257 - August 22, 2013

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