Bosch eBike Systems

Market leader Bosch eBike Systems in profile Bosch 'tailwind' makes further headway

  • Over 50 European bicycle brands already rely on the Bosch eBike-System
  • Different drive systems for every requirement and every type of bicycle
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  • August 22, 2013
  • Bosch eBike Systems
  • Press releases

press release

Stuttgart/Reutlingen – Bosch eBike Systems is the European market leader for eBike systems. The electronic “tailwind” on which over 50 leading European bicycle brands rely is powered by components that Bosch eBike Systems has taken to perfection. The Bosch portfolio ranges from the powerful drive units (motor and transmission) and high-quality batteries to smart and intuitive on-board and bicycle computers. Perfect coordination of components holds the key to Bosch's unique comfort and performance. The three product lines Classic+, Active Line and Performance Line provide the right drive system for all requirements – from those of the leisure cyclist to those of the performance-oriented sporting cyclist. They are to be found in all categories of bicycle: from the comfortable city bike to the sportive mountain bike.

In just four years Bosch eBike Systems has developed from a market newcomer to the pace setter for drive systems. Its success story began in 2009 with a handful of employees from development and sales and experts in batteries, motors and electronics. The initial focus was on technological product and system development. Bosch first presented itself and the newly developed drive system for eBikes at Eurobike in the summer of 2010. Series production of the Cruise drive unit got under way in spring 2011. That autumn Bosch launched the Speed drive unit for additional support up to 45 km/h. A year later, in 2012, when Bosch unveiled the new Intuvia on-board computer and the more powerful PowerPack 400 battery at the leading bicycle trade fair in Friedrichshafen, more than 40 bicycle brands used Bosch eBike systems. Bosch eBike Systems is now the market leader in Germany and Europe, and over 50 brands used the Bosch system in their bikes. In 2013 Bosch is presenting at Eurobike the second generation of its drive system in two new product lines: the Performance Line for dynamic and powerful cycling fulfils the requirements of sportive cyclists. The Active Line is characterised by especially harmonious, fine-tuned and well-dosed assistance for touring and leisure eBikers. Another trade fair premiere is that of Nyon, the first on-board eBike computer with built-in navigation and fitness functions and a smartphone connection. En route and after the trip activities and progress can be followed on the Bosch online portal and shared with others. Bosch is thereby opening the door to a connected eBike world.

The Bosch eBike system is planned, developed and marketed from the Reutlingen head office of the product division, which is a business unit of Bosch Automotive Electronics. “Our employees develop unique and beneficial eMobility solutions,” says Claus Fleischer, head of the Bosch eBike Systems product division. “They put their heart and soul into a future-oriented eBike world and make an important contribution toward tomorrow's mobility.”

Bosch eBike Systems would love to delight cyclists with its products and solutions and is already thinking today in terms of the opportunities that a networked world will offer tomorrow. Mobility has always been a key issue at Bosch. That is why eMobility activities are a logical step for Bosch. The product division makes use of the Bosch Group's technological, production and marketing expertise and bundles this know-how under one roof.

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About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI8236 - August 22, 2013

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