Bosch eBike Systems

Bosch eBike Systems at FAHRRAD trade fair Focus on dialogue with customers, partners and e-bike riders

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  • February 28, 2013
  • Bosch eBike Systems
  • Press releases

press release

Stuttgart/Reutlingen, Germany – From 28 February to 3 March 2013, bicycles will be at the centre of attention at the FAHRRAD trade fair in Essen. A newcomer among the exhibitors is Bosch eBike Systems. The e-bike systems manufacturer is taking part for the first time. This still young Bosch Group product segment will be found on Stand 206 in Hall 8.

Trade fair presence focussed on customer proximity
"At FAHRRAD in Essen our main focus will be on dialogue with partners, dealers and e-bike riders," said Tamara Winograd, Press spokeswoman for Bosch eBike Systems. "The market in which we operate is very dynamic. Technical developments play a major role, as do social trends and of course the wishes of e-bike riders themselves. So it is very important for us to keep our ear close to the market."

The Bosch eBike Systems stand is directly by the test track for e-bikes. The Bosch eBike team will be available there for talks and will be showing the 2013 model year e-bike system. Staff from the sales and technical customer application departments will be on the spot.

Apart from Bosch eBike Systems itself, some of the manufacturers of the 50-plus cycle brands that currently install Bosch drive systems in their bicycles will also be present at the trade fair for bicycles, accessories and recreation.

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI8039 - February 28, 2013

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