HR and CSR issues

Bosch: New faces in Corporate Communications

  • Thilo Resenhoeft and Katrin Lauterbach are new spokespersons for the Bosch Group
  • Bettina Dannenmann assumes Karin Heinlein’s spokesperson role
  • Michael Mack moves to Gasoline Systems division
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  • January 25, 2013
  • HR and CSR issues
  • Press releases

press release

Stuttgart – There have been a number of changes to the lineup in the Corporate Communications department at Bosch, the global technology and services company. Thilo Resenhoeft (41) became corporate spokesperson for technology and innovation topics in December 2012. Michael Mack (45), for many years Bosch’s spokesperson for automotive technology, is moving to the company’s Gasoline Systems division on February 1, 2013, where he will be head of internal and external communications. He is taking over from Dr. Bettina Dannenmann (45), who moves to become head of communications for the Power Tools division. Her predecessor, Karin Heinlein (42), moved to Bosch corporate headquarters at the beginning of the year, where she has taken up the newly created position of head of executive communication. With immediate effect, the spokesperson for the Solar Energy division is Katrin Lauterbach (40), head of the division’s marketing and communication. She is new to Bosch.

Spokesperson for technology and innovation topics: Thilo Resenhoeft
Thilo Resenhoeft is the new Bosch Group spokesperson for the topics of technology and innovation. He will be expanding work with the trade and business media, with a particular focus on the topics of innovation, the internet of things and services, and corporate social responsibility. Resenhoeft, who holds a degree in biology, previously worked for over ten years as science editor for the German press agency dpa, where he was responsible for selecting topics as well as planning and producing science news.

Spokesperson for the Power Tools division: Dr. Bettina Dannenmann
Dr. Bettina Dannenmann has been spokesperson for the Power Tools division since January 1, 2013. She is also head of the division’s internal and external communications, including international tasks. With a PhD in communications science, Dannenmann brings to the role many years of experience gathered in various marketing and communications positions she has held both at Bosch and at what is now the Baden-Württembergische Bank. She replaces Karin Heinlein, who is now head of executive communication at Bosch corporate headquarters.

Spokesperson for the Solar Energy division: Katrin Lauterbach
Katrin Lauterbach has headed the Solar Energy division’s press team since January 1, 2013. In this role she is responsible for all communications and marketing activities at Bosch Solar Energy. Lauterbach joins the Bosch Group from the technology group Jenoptik, where her last role was as press spokesperson and head of corporate communications as well as of corporate marketing.

You can find all the Bosch press contacts for Germany on the internet at:

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI7995 - January 25, 2013

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