Spare parts, diagnostics, workshop equipment, workshop concepts

Integration of Further Products and Partner-Platforms Workshop Reward System “extra” Growing Successfully Around 30,000 Workshops Participating Across Europe

  • Attractive rewards offer is being continuously extended
  • Faster points collection through cooperation with ZF and special promotions
  • From 2013, additional cooperation partners as well as points on selected cores
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  • September 11, 2012
  • Spare parts, diagnostics, workshop equipment, workshop concepts
  • Press releases

press release

Since the beginning of 2009, the number of vehicle repair shops and dealerships participating in the “extra” reward system has been growing constantly. In Germany, around 80 percent of workshops collect points all year round on every purchase they make from the aftermarket range of Bosch and its cooperation partner ZF. They can exchange these points for attractive rewards. In the past year alone, around 10,000 rewards were claimed. After Germany, Austria, and Switzerland, the success of the “extra” reward system has been continuing in other European markets. Vehicle workshops in Italy, France, Denmark, Sweden, Norway, and recently also in Finland, Russia, Ukraine, and Belarus are collecting “extra” points. This means that around 30,000 workshops are currently participating in the reward system, and other European countries are to follow.

Quicker Reward Route
The attractiveness of the “extra” reward system has grown continuously with the integration of further products and partner-platforms. “extra” points are now available not only for spare parts or diagnostics and work-shop technology, but also for the purchase of Bosch Power Tools from the blue and green series. Points are also available for participation in the “Open Innovation Platform”, the Bosch online community for exchanging workshop experience and expertise. In addition, there are special promotions, such as the initial registration on the new “Drivelog” mobility portal. From 2013, the Core-Management service “CoremanNet” will also be included in the reward system. The workshops will then receive points for handing in selected cores that can be reconditioned.

Parts from the cooperation partner ZF have been included alongside Bosch products in the “extra” reward system since 2011. From 2013, further cooperation partners will be added to the system, meaning that in future, an even wider range of products used across the workshop will come with points – making it even easier to save up a sufficient number of points for the reward you want.

Easy processing via the “extra” Internet Portal
The large range of reward offers includes many non-cash prizes, exclusive items from the Bosch collection or Bosch knowledge collection such as reference books and e-learning CDs, as well as credits for Bosch diagnostic products and Bosch training courses. Attractive new offers are regularly added to the program. On the Internet portal www.extra-praemien.de, vehicle workshops and dealerships can register, select their wholesale partners, and exchange points collected for rewards. Every time a promotion product is purchased, the points are added to the “extra” account.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI7898 - September 11, 2012

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