Mobility Solutions

Motors for electric cars Bosch and Daimler enter into a joint venture Modular motor concept offers a number of options

  • EM-motive GmbH joint venture to be established in the fall of 2011
  • The aim is to develop and manufacture motors for electric vehicles
  • Some 100 associates to work at sites in Hildesheim and Stuttgart
  • Start of production scheduled for 2012
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  • September 13, 2011
  • Mobility Solutions
  • Press releases

press release

Stuttgart – Robert Bosch GmbH and Daimler AG have concluded negotiations and signed an agreement for the establishment of a 50:50 joint venture. The aim of the joint venture is to develop and manufacture electric motors. The contract is subject to approval by the responsible antitrust authorities. The new company will operate under the name EM-motive GmbH. It will be headquartered in Hildesheim, where a manufacturing site will also be located. The joint venture’s development site will be located in the Stuttgart area, where both parent companies are headquartered. Some 100 associates will begin working for the joint venture in the fourth quarter of 2011. EM-motive GmbH will be headed by two executives of equal status from each of the parent companies.

The cooperation between Bosch and Daimler in the area of e-mobility aims to pool expertise and utilize synergies to speed up the development of high-quality traction machines for electric vehicles with batteries, fuel cells or range extenders.

Well-prepared for the future
Wolf-Henning Scheider, member of the Bosch board of management responsible for the Chassis Systems Control, Electrical Drives, and Starter Motors divisions, said: “This joint venture is an investment into the future of Europe’s automotive industry. It will enable us to expand our portfolio of electric motors for all our customers in an ideal manner. I strongly believe that our common products will shape the future e-mobility market, and that we will quickly reach a high level of market penetration.”

From 2012, the joint venture’s traction machines will be featured in vehicles of the Mercedes-Benz and smart brands. The new generation of the smart fortwo electric drive, which is set to be launched in the spring of 2012, will be the first vehicle to be equipped with EM-motive technologies.

A clear strength of the joint venture's electric motors is their modularity. It will enable Bosch to offer its customers a broad range of motors that are suited to vehicles of different classes, including a range of purely electric vehicles. The motors can be adapted to different performance requirements, and can be fitted in many types of vehicle, including cars, vans, and delivery vehicles.

Everyone will benefit
A special characteristic of the joint venture is that Bosch will be able to sell EM-motive products to third party customers. As a result, Bosch will remain a trusted partner to carmakers in the future. The joint venture will create economies of scale, which will help keep costs down. This will in turn be beneficial to all customers. By 2020, the joint venture expects to produce more than one million electric motors.

Pooling expertise
Both parent companies will contribute their engineering expertise to develop and manufacture electric traction motors. Carmaker Daimler brings 20 years of experience in the area of e-mobility into the joint venture, particularly in the areas of fuel cell and battery technology. The company has comprehensive expertise with regard to the development and manufacture of electric vehicles.

Bosch, a global supplier of technology and services, is the world's leading automotive supplier. The company has a high level of expertise and decades of experience in the development and manufacture of electric motors. The EM-motive joint venture can thus draw on Bosch's comprehensive expertise in production and process development. At the Hildesheim manufacturing site, where the joint venture’s headquarters will also be located, starters have been manufactured for the past 74 years. This year alone, some nine million electric motors for start/stop systems, steering systems and e-machines are going to be manufactured at the site.

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Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI7493 - September 13, 2011

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