Automotive technology

Bosch Navigation App: New iPhone navigation application 3D map enables quick orientation

  • Easy operation in Apple design
  • Bosch navigation curve warnings mean greater driving safety
  • Eco navigation optimizes fuel consumption en route
  • Precise driving instructions translate as low-stress driving
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  • December 09, 2010
  • Automotive technology
  • Press releases
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press release

Bosch delved into its long years of know-how in navigation technology to recently develop an innovative application program with a new navigation software program specifically for the iPhone. It satisfies in-vehicle demands for clear-cut operating menus and easy orientation as well as for precise, reliable route guidance. And what's more, the new iPhone application from Bosch also offers different driver assistance functions, including such features as a stylized, three-dimensional map view with distinctive landmarks, warnings when the vehicle's speed approaching a curve is too high and Eco navigation, which allows the choice of a fuel-optimized route. The download and the installation of the application are directly available through the iTunes app store.

A map that focuses on what's most important: 3D artMap
The Bosch navigation app map view displays distinctive landmarks, such as prominent buildings or bridges, in 3D. Less important details off the route are kept in the background, thus allowing drivers to easily compare the map view with the real surroundings and orient themselves quickly - particularly in combination with the precise spoken driving recommendations and the lane assistant, which helps to always keep the driver in the right lane.

Easy to use and understand: Multitouch affords intuitive operation
In the field of portable navigation solutions for the iPhone, the Bosch navigation app also offers a brand-new feature for the first time: quick and easy operation using Multitouch. The map view follows the user's fingers when scrolling, sliding, zooming or rotating the map and its 3D contents with no delay. In addition, the details of a route can also be seen in different scales or from different angles.

An assistance function for greater driving safety: the curve warning assistant
The current map data also provides the Bosch engineers with information that is ideal for linking navigation with driver-assistance functions. With the help of innovative algorithms, for example, the system is able to warn the driver that the vehicle is traveling too fast when approaching a curve. The application uses its knowledge of curve geometry to recognize any danger at an early point in time. As a result, the Bosch navigation app provides information on approaching bends and emits an acoustic warning if a certain curve speed is currently exceeded. In other words, there aren't really any critical curves anymore, there are only critical speeds for any particular curve.

An assistance function for energy-efficient driving: the Eco route
The Bosch route selection function now also includes Eco navigation to offer an ecologically and economically optimized route. On the basis of enhanced navigation data, this feature evaluates different road attributes, which can include such things as the number of towns or places to be passed through or intersections along the route. With the help of these route recommendations based on individual route profiles, the Bosch navigation app is able to reduce fuel consumption, which translates as a considerable reduction in fuel costs as well as in CO2 emissions.

Social network client: your friends are always there.
Last but certainly not least, the new Bosch application also boasts another special feature: vehicle passengers can keep their friends and acquaintances right "up to speed" on their own personal Facebook or Twitter pages with respect to their current vehicle position, the driving destination and remaining driving time and also add a short text. This is a quick and easy way to keep your friends informed should there be any delay in your arrival.

Bosch prototypes have been navigating their way around Germany since 1983
The iPhone is a portable platform that is well able to accommodate the demanding, trusted Bosch navigation software. Bosch engineers already applied for the first patents for vehicle navigation as early as in 1978. Five years later, the company then presented the "Electronic Travel Pilot for Car Drivers" (EVA - Elektronischer Verkehrslotse für Autofahrer), the world's first navigator for road traffic. The EVA prototypes at that time were already capable of route guidance using visual and spoken driving recommendations. And in 1989, Bosch launched the TravelPilot IDS, the first mass-produced destination-finding system, onto the European market. It used a screen map to provide information on the vehicle position and the destination. Finally, since the mid 1990s, the highly precise navigation systems from Bosch have also been communicating driving recommendations with easy-to-understand voice output throughout Europe and beyond.

New application for the iPhone
With its intuitive operation and the stylized 3D map view, with routes that are calculated quickly and with high precision and innovative driver-assistance functions, the Bosch navigation app for the iPhone will be new on the market starting in December 2010. This portable, universal application program is sure to blaze new trails as well as tap into new target groups and destinations.

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. 92 percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI7097 - December 09, 2010

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