Boston and Sunnyvale, Calif. – 4screen, the world’s first driver interaction platform, today announced the successful closing of its $21 million Series B funding round. With integration in most of the leading car brands and access to millions of connected vehicles, 4screen is seeking to leverage one of the largest untapped advertising channels in mobility – the in-car screens. The funding will accelerate 4screen’s global expansion as it scales its category defining platform across new markets and product categories.
Since its commercial launch, 4screen has established the world’s first driver interaction platform, connecting businesses with on-the-go customers directly through their native car screens. As the pioneer in in-car marketing, the platform offers brands a powerful new channel to reach millions of vehicles, enables automakers to unlock scalable digital revenue and enhances the in-car experience for their drivers. A driver navigating to a city center can receive real-time offers from nearby parking garages, EV charging stations or coffee shops, seamlessly integrated on their dashboard. 4screen delivers useful, non-intrusive information directly on the center or navigation screens – such as nearby points of interest or real-time service recommendations – fully aligned with driver safety and privacy regulations. Unlike aftermarket apps, 4screen is deeply integrated into the vehicle’s native systems – no downloads, no setup, just real-time relevance.
Driver Interaction powered by German Engineering
Founded in 2020 in Munich, 4screen has experienced exceptional growth, establishing itself as the category leader in driver interaction and car data monetization. The platform is now live in 12 countries across Europe and North America and is integrated into the operating systems of 15 leading global car brands. Built to be fully automaker-agnostic, 4screen enables seamless scalability across the industry, while using the carmaker’s native user interface to ensure a smooth, familiar, and distraction-free experience for drivers.
Building on this foundation, the Series B will drive global expansion – especially in the U.S. – and scale the platform to meet growing demand. The focus: entering new markets, advancing tech and data, and deepening partnerships with brands, OEMs and further partners. Selected to support exactly that, the new investors joining in this Series B – Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital – bring deep expertise and perspective, each aligned with a key pillar of 4screen’s continued growth. Existing investors also participated in the round. As a two-sided platform bridging the worlds of automotive and marketing, 4screen sits at the intersection of connected mobility and dynamic brand engagement.
Dr. Ingo Ramesohl, Managing Director and Co-Head of Bosch Ventures stated: “As mobility continues to evolve, the in-car experience is becoming a crucial extension of our digital lives. Car screens have become more than 10x larger than smartphones and 4screen turns that space into a smart engagement hub. With strong OEM integrations and clear market momentum, we see 4screen as a key enabler of the next generation of connected in-car experiences. We’re proud to support their vision and continued expansion.”
Fabian Beste, Co-Founder & CEO of 4screen commented: “From day one, we set out to build a platform that enhances the driving experience while creating value at the intersection of brands, 3rd parties and automakers – connecting worlds that, until now, have largely operated separately. This funding is a strong vote of confidence in our vision and the progress we’ve made. With the support of our investors, we’re ready to take 4screen to the next stage of global growth.”
With over 100 million connected cars on the road, each used for an average of one hour per day, the in-car environment represents one of the largest untapped frontiers in digital media. Combined with access to 200+ real-time vehicle data points, they enable highly contextual, moment-based engagement like never before. As automakers seek new digital revenue streams and brands look for high-intent moments to connect with consumers, the 4screen platform is already today unlocking this opportunity at scale.
