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The iconic screwdriver gets a new look: Bosch is reinventing the Ixo

Manuel Roj

Manuel Roj >

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Easier to operate than ever before

  • Trademark features: Distinctive silhouette and lightness
  • Speed control: More sensitive screwdriving thanks to speed control
  • New LED display: Charging status always in view
  • Ixo design competition: You decide what the Ixo Colour Edition will look like
Ixo-cordless-screwdriver

Smooth curves, fresh logo: Bosch is reinventing the Ixo, once more underlining the uniqueness of the cordless screwdriver with cult status among do-it-your-selfers. The trademark feature of the new Ixo is its elegant design with a distinctive silhouette and even more lightness. The little everyday helper screws in screws more easily than ever before thanks to its speed control feature. The stronger the switch is pressed, the faster the Ixo screws. This precise speed regulation makes the difference to conventional screwdrivers of the same class on the market. The Ixo screws more sensitively and flatters the material like no other screwdriver. Scratched surfaces or furniture, splintered wood, screws damaged or driven too deep – all these are a thing of the past. The ergonomic handle fits even more comfortably into the hand thanks to its all-round soft grip. In addition, now the user can always see how long their Ixo can be used for: Three LEDs constantly show the battery’s charge status. Gentle on the materials, easy to operate ‒ the new Ixo from Bosch.

Easy to operate up to charging

With its powerful LED worklight, the Ixo illuminates every screw. It also remains true to its intuitive to operate forward and reverse rotation: If the switch is pushed forward, the Ixo tightens screws, if the switch is pulled back, it loosens them. In addition, the Ixo can be powered via a Micro USB cable. A charging station is available separately, which is handy for neatly holding the Ixo during breaks.

Ixo design competition: You decide what the Ixo Colour Edition will look like

Ixo lovers or those wanting to become such can give the Ixo their favorite color combination and create a unique look in an online design competition running from March. A jury will choose a winning design from the three designs with the most likes, which will then be available as the Ixo Colour edition. The terms of participation and more information can be found at www.bosch-ixo.com.

Around 18 million units sold – the Ixo’s story

Slotted, cross-headed and Torx ‒ in letters I-X-O – with a name inspired by these three screw types, the Ixo set out to conquer the world more than 15 years ago. Today it is the world’s most popular power tool – around 18 million units have been sold so far. The cult status is owed to its uniqueness right down to

the packaging. The Ixo can simply do more: Driving screws around corners, opening wine bottles, seasoning dishes, firing up the coal on a barbecue, cutting various materials – the little everyday helper can do all that and more with the nine Ixo Collection adapters. The Ixo also repeatedly attracts attention with its special looks, like the Ixo Gold&Black anniversary design of 2018, or the 2010 Ixo Swarovski, when the little helper in a crystal-studded housing stylishly finished applications in home and garden. Ixo ‒ so much more than a power tool.

The new Ixo will be available in the Classic or Colour Edition from October 2019. All prices are recommended retail prices including VAT.

SpecificationsIxo (6th generation)
Battery voltage/capacity3.6 V lithium-ion/1.5 Ah
No-load speed215 min-1
Max. torque4.5 Nm
Max. screw diameter5 mm
Charging time3 h
Weight including 1.5 Ah battery340 g
Scope of delivery/recommended retail price including VAT
  • Classic edition in storage box, including Micro USB charging cable and plug, and 10-piece standard bit set: €59.99
  • Charging station as accessory: €14.99
  • Colour edition in box, including charging station, Micro USB charging cable and plug, and 10-piece standard bit set: €64.99

Subject to change.

The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2019, its roughly 20,000 associates generated sales of 4.8 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2020, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPresse.

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