Press release #eBike Systems

eMountainbike: More guides for Switzerland

Bosch eBike Systems extends support for Swiss Cycling for two more years

  • eMountainbike (eMTB) courses launched successfully in Switzerland
  • Specific riding and safety training for all-comers
  • Bosch eBike Systems supports Swiss Cycling, Switzerland's cycling association
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – Bosch eBike Systems is extending its involvement with Swiss Cycling, Switzerland's cycling association, by a further two years and is thus promoting the development of specific safety and cycling technique courses for the eMountainbike community. The integration of eMountainbike courses into existing training formats is planned for 300 mountainbiking guides in 2017.

eMountainbike training courses: combining riding technique with the pleasure of cycling

According to Tamara Winograd, Head of Marketing and Communication at Bosch eBike Systems, "With a powerful partner, well-trained guides and keen eMountainbikers, we can help ensure safety, correct behaviour on mountainous terrain, and the sheer enjoyment of this popular form of sport. That's why we're extending our collaboration with Swiss Cycling for a further two years." When the project was launched last year, training was initially provided for 20 eMTB guides, who then in turn trained over 200 bikers in riding technique and safety courses in six mountainbike regions across the German-speaking part of Switzerland. Following the success of the pilot project "Swiss Cycling eMountainbike courses epowered by Bosch", eMountainbiking will form an integral part of the training programme for the current 300 mountainbike guides from the spring of 2017 onwards. The aim of this measure is to train more professional guides and thus increase the number of courses available to end customers. Sven Montgomery, who is responsible for recreational sport in the Swiss Cycling organisation, explains the reasons behind this: "There has been a considerable amount of positive feedback about the courses, so we have decided to extend our involvement in order to offer more guides up-to-date training, thereby providing them with excellent prospects for the future. We're delighted that Bosch is continuing to lend its support to this project."

Bright prospects

The primary focus of the courses for eMountainbikers is on traffic rules, codes of conduct and the specific riding technique required for eBikes. Apart from mountainbike and tourist regions, the retail trade also benefits from the courses. After purchasing an eMountainbike, the customer can immediately try it out with the assistance of a guide. The growing interest in eMountainbikes is reflected in the sales figures. According to a study undertaken by and covering 2,556 eBike models from a total of 80 manufacturers, the eMountainbike sector is currently booming: its market share within the eBike segment has risen 4 percent from its 2015 level and now stands at 19 percent. According to Bosch, this is a trend which is set to stabilise in the years ahead. As Winograd explains: "We are convinced that eMountainbiking will become popular on a large scale. The prerequisite for this is the ongoing development of the sport and that includes professional framework conditions, experts and training programs. We are making a start here with the joint development of courses and the training of professional guides."

Ketchum Pleon GmbH

Jens Weller

Tel.: +49 (0)711 210 99-427

Fax: +49 (0)711 210 99-499

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 395,000 associates worldwide (as of December 31, 2020). The company generated sales of 71.5 billion euros in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 129 locations across the globe, Bosch employs some 73,000 associates in research and development, of which nearly 34,000 are software engineers.

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