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Bosch Power Tools achieved sales of 5.1 billion euros in more than 190 countries in the fiscal year 2020. This growth corresponds to nine percent adjusted for currency effects (six percent nominally) compared to the previous year. The reasons for the overall very successful year 2020 are manifold, but can be attributed to three overriding factors in addition to the significant increase in demand in the wake of the Corona pandemic: Product innovations geared to user needs like the Atino line laser with an integrated measuring tape (see picture), a multi-channel strategy focusing on different target groups, a systematic brand management and the resulting positioning of the Bosch brand.
Reproduction for press purposes free of charge with credit “Picture: Bosch”.