In pandemic times, the home as a place of safety and security takes on a special significance. According to a GFK survey conducted in March 2021, 62 percent of German citizens, when asked what they would do if they were again unable to travel in the summer of 2021, answered that they would prefer to make themselves comfortable within their own four walls again. And afterwards? The current image film from Bosch Thermotechnology thinks further about the role of the home, beyond the pandemic. The home is the origin of the global energy revolution. In the film, a family, a best-ager couple and a café owner draw attention to the fact that their home must not only be a safe place, but above all a climate-friendly place. Bosch Thermotechnology offers suitable and at the same time energy-saving heating or air conditioning solutions for almost every home in the world, making the home the starting point for the necessary climate protection. In the film, Bosch shows its multi-technology approach to the energy turnaround in the building sector: this represents both electrification through heat pump technology and CO2-neutral solutions with hydrogen as an energy carrier, which are particularly important in the modernisation of buildings.
Bosch Thermotechnology drives the energy transition in buildings
Dr. Ralf Steinbach, Head of Marketing at Bosch Thermotechnology, on the new image film: "Without decisive emission reductions in the building sector, i.e. in the 'home', Europe and the world will not achieve their ambitious climate targets. Bosch Thermotechnology supports people around the world in their search for energy-saving heating and air conditioning solutions, no matter what their home looks like today." The idea for the film came from Jeschenko MedienAgentur Berlin, which advises Bosch Thermotechnik on PR and social media. Direction and production were in the hands of PS Film, Berlin. After an internal kick-off, the film will be shown worldwide on the Bosch Thermotechnology websites and social networks from May.
You can watch the film here:
