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Bosch eBike Systems promotes eMountain biking in Europe's largest eMTB region

Pilot projects in the French-Swiss mountain bike desti-nation Portes du Soleil

  • 3-year partnership between Bosch eBike Systems and Portes du Soleil
  • Opening of specific uphill flow trails for eMountain bikers
  • Launch of the eMTB trail "ePass’Portes epowered by Bosch"
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – Bosch eBike Systems is supporting the tourist destination of Portes du Soleil for the next 3 years in the development of eMountain bike tourist facilities. With a total of 12 locations and 5 bike parks in 2 countries Portes du Soleil is the largest transnational ski and mountain bike area in Europe. The collaboration will start this year with the launch of an eMTB leg in the mountain bike trail "Pass’Portes" and with the construction of a special uphill flow trail for eMountain bikers and charging stations in the area of Portes du Soleil.

Reaction to rising demand: own trails for eMountain bikers

The transnational destination of Portes du Soleil has committed itself to promoting eBikes for 5 years now. In order to meet the demand there are plans to construct the first uphill flow trail for eMountain bikers in the Vallée d’Aulps starting in the spring of 2017. "The Portes du Soleil destination was one of the first to promote eMountainbiking. Last year we had more than 120 eMountain bikes riding the mountain bike trail Pass'Portes. The trend is clearly towards eMTB, and this prompted us to devote a specific leg to this new segment," Benoît Cloirec, Events Officer of Portes du Soleil, explains.

In the next two years two further eMTB trails are to be added, one in the Vallée d’Abondance in France and one in a Swiss destination. eMountain bikers can look forward to trails specifically geared to their needs.

Bosch eBike Systems new main sponsor for the eMountain bike sector

With the partnership Portes du Soleil and Bosch eBike Systems are laying the foundation for the sustainable development of a modern mountain bike destination. As a partner from the eMTB sector Bosch eBike Systems is playing an active role and will contribute not only material sponsoring but also the relevant expertise to the partnership. "We are convinced that the status of eMountain bikes will rise steadily in the coming years. But to achieve this it is important that the sport develops in a sustainable way: we need suitable parameters, experts and specific training facilities, for riding technique trainers for instance. The co-operation with Portes du Soleil gives us an opportunity to make the eMountain bike accessible to a broader public," according to Tamara Winograd, Head of Marketing and Communication at Bosch eBike Systems.

The new eMTB challenge "ePass’Portes epowered by Bosch"

As a highlight of the new partnership the 14th edition of the successful mountain bike trail Pass’Portes MTB will be accorded its own eMountain bike category for the first time. From 23 to 25 June 2017 eMountain bikers will be able to ride this section prior to its opening. The section will start in Les Gets (F) and will take the bikers through a loop of about 60 kilometres with height differences between 1,000 and 2,450 metres above sea level.

You will find further information on the partnership and the ePass’Portes epowered by Bosch event at www.portesdusoleil.fr or explore the day-to-day life of mountain rescuer and eBike enthusiast Sylvain from Portes du Soleil at www.bosch-ebike.fr/stories

Ketchum Pleon GmbH

Jens Weller

Tel.: +49 (0)711 210 99-427

Fax: +49 (0)711 210 99-499

Bosch.eBike@ketchumpleon.com

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

For more information please visit www.bosch-ebike.de

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.

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