Press release #eBike Systems

Bosch eBike Systems off to a flying start in Japan

  • Market leader with presence on established pedelec market
  • Active Line Plus – a suitable drive system
  • Comprehensive service offering at local level
Tamara Winograd

Tamara Winograd

Stuttgart/Reutlingen – Bosch eBike Systems is starting its market launch in Japan at the Tokyo Motor Show in October 2017. Thus, the international market leader for eBike drive systems in the premium segment will be expanding its presence in the Asia-Pacific region, following its entry into the Australian and New Zealand markets. The primary focus in Japan will be on a target group with a particular interest in lifestyle and technology. To ensure optimal support at local level, Bosch is collaborating with its service partner Intertec Inc., a company with many years' expertise on the Japanese bike market.

eBikes gaining ground strongly in Japan

Pedelecs have been growing in popularity in Japan for some years now. A significant increase in eBike sales was noticeable in 2011 as a consequence of the tsunami catastrophe. With much of the local transport infrastructure around Tokyo destroyed, many city commuters discovered that the eBike is an ideal alternative. The main focus of the market launch will be on this type of use: with the Active Line Plus product line, showcased for Model Year 2018, the Bosch eBike Systems offering is directed on the one hand mainly at convenience-conscious commuters from suburban and rural regions and on the other hand at leisure-time eBikers who make regular cycle tours and are keen to have a harmonious, agile drive system. The most important factors for eBikers are the design and performance of high-quality drive units.

Active Line Plus: an ideal drive system for the Japanese market

As Fouad Bennini, Head of the Asia Pacific Business Unit, explains: "Japan is a highly developed market with a well-established pedelec sector. If bike manufacturers integrate Active Line Plus drive units into their fashionable and unusual designs, this will make a huge impact in Japan. They will also be opening up new target groups." Bosch eBike Systems' innovative strength will play a major role in the product launch. With Active Line Plus, Bosch is meeting the specific requirements and legal formalities of the Japanese eBike market.

Additional offerings for eBikers

Parallel to the launch in Japan, local services are being expanded. From October 2017 onwards, Bosch's Japanese service partner Intertec Inc. will be providing service which is optimised to suit specialist retailers. This includes a hotline for dealers, the efficient processing of warranty claims and a full-scale supply of spare parts. There are also plans for training sessions with local Bosch experts in order to familiarise retailers with the latest Bosch eBike Systems products and technologies as effectively as possible. The first training sessions will take place during customers' inhouse trade shows from August 2017 onwards. At the beginning of 2018 an intensive training programme for retailers will be available in selected cities.

Ketchum Pleon GmbH

Sebastian Baierschmitt

Tel.: +49 (0)711 210 99-426

Fax: +49 (0)711 210 99-499

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

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