Press release #eBike Systems

Bosch eBike Systems off to a flying start in Japan

  • Market leader with presence on established pedelec market
  • Active Line Plus – a suitable drive system
  • Comprehensive service offering at local level
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – Bosch eBike Systems is starting its market launch in Japan at the Tokyo Motor Show in October 2017. Thus, the international market leader for eBike drive systems in the premium segment will be expanding its presence in the Asia-Pacific region, following its entry into the Australian and New Zealand markets. The primary focus in Japan will be on a target group with a particular interest in lifestyle and technology. To ensure optimal support at local level, Bosch is collaborating with its service partner Intertec Inc., a company with many years' expertise on the Japanese bike market.

eBikes gaining ground strongly in Japan

Pedelecs have been growing in popularity in Japan for some years now. A significant increase in eBike sales was noticeable in 2011 as a consequence of the tsunami catastrophe. With much of the local transport infrastructure around Tokyo destroyed, many city commuters discovered that the eBike is an ideal alternative. The main focus of the market launch will be on this type of use: with the Active Line Plus product line, showcased for Model Year 2018, the Bosch eBike Systems offering is directed on the one hand mainly at convenience-conscious commuters from suburban and rural regions and on the other hand at leisure-time eBikers who make regular cycle tours and are keen to have a harmonious, agile drive system. The most important factors for eBikers are the design and performance of high-quality drive units.

Active Line Plus: an ideal drive system for the Japanese market

As Fouad Bennini, Head of the Asia Pacific Business Unit, explains: "Japan is a highly developed market with a well-established pedelec sector. If bike manufacturers integrate Active Line Plus drive units into their fashionable and unusual designs, this will make a huge impact in Japan. They will also be opening up new target groups." Bosch eBike Systems' innovative strength will play a major role in the product launch. With Active Line Plus, Bosch is meeting the specific requirements and legal formalities of the Japanese eBike market.

Additional offerings for eBikers

Parallel to the launch in Japan, local services are being expanded. From October 2017 onwards, Bosch's Japanese service partner Intertec Inc. will be providing service which is optimised to suit specialist retailers. This includes a hotline for dealers, the efficient processing of warranty claims and a full-scale supply of spare parts. There are also plans for training sessions with local Bosch experts in order to familiarise retailers with the latest Bosch eBike Systems products and technologies as effectively as possible. The first training sessions will take place during customers' inhouse trade shows from August 2017 onwards. At the beginning of 2018 an intensive training programme for retailers will be available in selected cities.

Ketchum Pleon GmbH

Sebastian Baierschmitt

Tel.: +49 (0)711 210 99-426

Fax: +49 (0)711 210 99-499

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.

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