Press release #eBike Systems

A portrait of Bosch eBike Systems

From start-up to global player

  • Summary: The success story from 2009 to today
  • Perfect interplay: The Bosch eBike system
  • Short profile: Claus Fleischer, CEO of Bosch eBike Systems
Tamara Winograd

Tamara Winograd

Summary: The success story from 2009 to today

Bosch eBike Systems offers a comprehensive portfolio for pedelecs – everything from highly efficient drive units containing the motor and gear set to premium-quality batteries and intuitively operated, smart on-board and bicycle computers. This product range and division, established in 2009 as a start-up within the Bosch Group, were able to draw on and pool some essential know-how from the Group: the rechargeable batter technology from wireless power tools as well as electric motors, electronics and sensors from the automotive industry.

Today, Bosch eBike Systems counts among the leading manufacturers of eBike drive systems within the premium segment. Over 70 renowned bike brands worldwide trust "epowered by Bosch" components, which are meanwhile providing eBike riding enjoyment worldwide. Since 2014, the company has been strengthening its presence with its own branch offices in the North American market and in Asia. Offering innovative products and solutions, Bosch eBike Systems is shaping the bicycle market where networking, too, is playing an increasingly decisive role. The acquisition of COBI.Bike GmbH in 2017 marked a major milestone, expanding Bosch eBike Systems' portfolio in the field of connected products and services.

Perfect interplay: The Bosch eBike system

The driving force behind the successful development of this product range and division is our proven, sophisticated eBike drive system. All components from Bosch eBike Systems fit ideally together and function as a whole in perfect coordination, creating a synergised ensemble that maximises efficiency, convenience, comfort and riding pleasure.

The drive unit – the heart of the system

The drive units from Bosch eBike Systems lend a particularly natural riding sensation. Three sensors measure the rider's pedalling force, cadence and speed over 1,000 times per second. This facilitates optimum interplay between rider and eBike. With our drive series Active Line, Active Line Plus, Performance Line, and Performance Line CX, Bosch offers eBikers the ideal motor for every riding situation – from relaxed cruising through cityscapes to athletic application on off-road tracks.

Rechargeable batteries – the energy source for pedelecs

Whether for long-distance touring or the daily ride to work – Bosch has the fitting battery to meet any requirements. The PowerPacks 300, 400 and 500 are available in frame or rack variants, while the PowerTube 500 can be form-fit integrated by your eBike manufacturer into the bike frame. By combining two rechargeable batteries, DualBattery permits an energy content of up to 1,000 watt hours. All lithium-ion batteries from Bosch are low-weight in design and feature high energy density and long service life. The intelligent Battery Management System (BMS) from Bosch protects your rechargeable batteries against excessively high temperatures, overcharging and deep discharge.

The on-board computer – intelligence on your handlebars

The various Bosch on-board computers offer eBikers precisely the information and support that they need. This starts by clearly displaying the key riding data, and ranges through to bike-optimized route calculation custom-tailored to your eBike. While the information presented on the analogue Purion and Intuvia displays is minimised to the essentials, Nyon and Kiox open the door to the "colourful" online world – so that connected eBikers have now become reality. With COBI.Bike, Bosch eBike Systems offers customers the option of choosing between on-board computers and smartphone-based solutions.

Short profile: Claus Fleischer

Claus Fleischer has been CEO of Bosch eBike Systems since July 2012. The trained mechanical engineer has over twenty years of experience at the Bosch Group in Germany and abroad. For three years, from the start of 2007 until the end of 2009, he headed development work on brake systems at Bosch in Farmington Hills, Michigan in the United States. He then served at company headquarters at the Stuttgart-Schillerhöhe location as assistant to the Chairman of the Board of Management of Bosch Group, responsible for technical affairs for corporate planning. Fleischer is an enthusiastic mountain biker and road racing rider, and is passionate about alpine sports.

Contact for press enquiries:
Robert Bosch GmbH
Tamara Winograd
Director Marketing and Communications Bosch eBike Systems
Phone +49 (0)7121 35-394 64

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

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