02.04.2019
Press release
Electrified mobility
Bosch eBike Systems and Kimberley Jenneskens show limited edition cycling shorts ...
Have you spotted the cycling shorts yet? They’re one of the main fashion trends of 2019, which means that nearly every fashionable citizen of Amsterdam is wearing them. That is why Bosch eBike Systems and designer Kimberley Jenneskens joined forces in designing their own, special edition cycling shorts, which were revealed during the Amsterdam Fashion Week Studio 2019 on Saturday 9 March, 2019. And it weren’t just the models wearing the new, hip cycling shorts, but hostesses and influencers as well.The e-bike is more on-trend than ever – of all the bicycles in the Netherlands, about 40 percent is electric . And in Belgium, no less than 45 percent of all the bicycles is electric. Add this increasing popularity of e-bikes and the fashion item ‘cycling shorts’ to the success of designer Kimberly Jenneskens, and it is clear where this collaboration resulting in the Bosch cycling shorts came from. Both Bosch eBike Systems and Jenneskens are working on a sustainable, healthy future for mankind and mobility. On top of that, Bosch eBike Systems loves working with passionate and creative talents. Vineeta Diels, Marketing Manager at Bosch eBike Systems Benelux: “We really enjoyed making these cycling shorts together with Jenneskens. We have never made clothes before, and this really is an exception. But even though this is something that’s completely new to us, it does resemble the way we usually work. Meaning that we don’t actually make bicycles, but drive units, batteries and displays for electric bicycles. And just like the realization of these cycling shorts, we always collaborate with brands that breathe durability and quality. That way we can complement each other’s strengths.” Kimberley Jenneskens, owner and designer at Jenneskens: “I always focus on the future, and the way I see it, collaborating with Bosch eBike Systems is an important stepping stone. When collaborating with other brands, there needs to be a certain click and a common vision. This was definitely the case with Bosch eBike Systems. We’re aligned, so much so, that I was immediately convinced to work together – especially since I like connecting Jenneskens to tech brands. My ultimate goal is to make sure my brand is one hundred percent sustainable, recyclable and unisex. This collaboration is a step in the right direction.” Availability The cycling shorts are limited edition, only available during the Amsterdam Fashion Week 2019. They are only available as official Amsterdam Fashion Week merchandise and are not available through other points of sale.
