Manfred Baden

Chairman of the Automotive Aftermarket Divisional Board at Robert Bosch GmbH

Manfred Baden was born in Bonn, Germany, in 1962. In 1990, he finished his studies in Business Management at the University of Cologne, Germany, as Diplom-Kaufmann (Business Administration).

Between 1990 and 1996, Manfred Baden worked for the Bertelsmann AG Germany. After three years in Corporate Sales for Printing and Industrial plants, he was responsible for setting up the sales and logistics systems for Bertelsmann Music Group. Since October 1996, Manfred Baden has been working in different positions at the Robert Bosch GmbH. Since February 2017 he chairs the Automotive Aftermarket division of the Robert Bosch GmbH as Chairman of the Divisional Board.

Career stages within the Bosch Group


Automotive Aftermarket division, Robert Bosch GmbH, Karlsruhe, Germany,
as Vice President Disposition and Retail Customer Relations


Automotive Aftermarket division, Robert Bosch GmbH, Karlsruhe, Germany,
as Senior Vice President Sales Original Equipment Services


Robert Bosch GmbH, Gerlingen-Schillerhöhe, Germany,
as Senior Vice President Corporate Sales and Marketing of Automotive Technology


Electric Drives division, Robert Bosch GmbH, Bühl/Bühlertal, Germany,
as Member of the Divisional Board responsible for Sales


Robert Bosch Car Multimedia GmbH, Hildesheim, Germany, as Chairman of the Divisional Board


Automotive Aftermarket division, Robert Bosch GmbH, Karlsruhe, Germany,
as Chairman of the Divisional Board

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 460 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At nearly 130 locations across the globe, Bosch employs some 68,700 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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