Press release #Smart Home

#LikeABosch: The IoT star is back to turn up the heat!

Bosch kicks off the heating season with a new rap video

  • “Heat smart #LikeABosch” marks the Bosch IoT star’s return to the screen
  • IFA 2019: kicking off the season with the smart and connected EasyControl heating system
  • Further Bosch highlights at IFA 2019: new solutions for the connected home and a mindful lifestyle
Dörthe Warnk

Dörthe Warnk >


Stuttgart/Berlin, Germany – Heat smart #LikeABosch. This is the rallying cry with which Shawn, the mustachioed IoT star of Bosch’s successful worldwide image campaign, is making his comeback. Fittingly for the start of the heating season in many parts of the world, the supplier of technology and services is launching Shawn’s latest video triumph at the IFA consumer electronics show in Berlin. It shows the rapping IoT star returning from a trip to his home, nicely preheated thanks to Bosch connected solutions. In his famous hip-hop music video style, Shawn uses the EasyControl smart heating controller to set the temperature in individual rooms effortlessly via an app on his smartphone – all before he sets foot in the house.

Bosch at IFA 2019: smart connectivity for a mindful lifestyle

What makes the connected technology special is that it uses presence detection to automatically preheat the home as soon as the occupant gets close. The EasyControl smart controller, combined with an app, also offers convenient control of individual rooms and makes it easy to adjust the heating from anywhere in the world.

In addition to EasyControl, Bosch will be presenting numerous other connected solutions for the home at this year’s IFA. They include the next-generation Twinguard smoke alarm, which can now be controlled via the Bosch Smart Home app. If the alarm goes off, a message is immediately sent to the smartphone. In addition, Bosch will be presenting innovations for avoiding food waste and for a mindful lifestyle. These range from kitchen helpers equipped with artificial intelligence to smart, easy-to-operate washing machines and tumble dryers and the first pollen filter for Bosch extractor hoods.

Viral IoT success follows real success in the market

As a leading IoT company, Bosch wants the continuation of #LikeABosch to tie in to the success of the campaign so far: the initial video, which was released in January 2019, has already been viewed over 40 million times online, putting it in the top ten most effective advertising spots on the web (virals) in 2019.

Bosch is constantly expanding its position as a leading IoT company: it sold 38 million web-enabled products in 2017. Today, 20 percent of its roughly 27,000 software developers focus exclusively on the IoT. Bosch expects the global IoT market to grow by 35 percent a year to reach an annual volume of 250 billion U.S. dollars by 2020. Those prospects have prompted the company to pursue ambitious goals, and it is now aiming to have internet connectivity in all its electronic devices by that time. Moreover, data-based services will be offered for each device, with artificial intelligence set to play a key role here.

You can find additional information on the #LikeABosch campaign at

Bosch at IFA 2019

  • PRESS CONFERENCE: Wednesday, September 4, 2019, 12 noon at the Bosch booth in hall 3.1 (101)
  • BOOTH: Friday to Wednesday, September 6–11, 2019 in hall 3.1, booth 101
  • FOLLOW the Bosch IFA 2019 highlights on Twitter: #IFA2019

IFA opening times: September 6–11, 2019, 10:00 a.m. – 6:00 p.m.

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 401,300 associates worldwide (as of December 31, 2021). According to preliminary figures, the company generated sales of 78.8 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,300 associates in research and development, of which more than 38,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust.

Additional information is available online at,,,,,


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