Press release #Connected mobility

Bosch’s wrong-way driver warning system now a feature in ŠKODA vehicles

Lifesaver from the data cloud

  • A first: wrong-way driver warning directly via the display in the vehicle cockpit in ŠKODA vehicles
  • Millions of users: wrong-way driver alert smartphone app has 2.5 million monthly active users in 20 European countries
  • Lifesaving warning: Bosch solution sends alert to drivers in the vicinity and the wrong-way driver themselves
Joern Ebberg

Joern Ebberg >


Stuttgart, Germany – “Warning! A wrong-way driver is headed your way!” Traffic reports about wrong-way drivers are an all-too-familiar occurrence. On German radio stations alone, some 2,000 such warnings are broadcast each year. And much too often, these incidents lead to critical situations – including serious and even fatal accidents. With its cloud-based wrong-way driver warning system, Bosch has developed a solution that warns both the wrong-way driver and all road users at risk of the impending danger within seconds – much faster than traffic news on the radio. Now ŠKODA is the world’s first automaker to opt for the Bosch wrong-way driver warning system. Thanks to a new infotainment app, ŠKODA drivers will receive the lifesaving warning directly via the display in their vehicle’s cockpit. “Our goal is to put the wrong-way driver warning system in every car – in line with our “Invented for life” ethos. Every death, every injury caused by wrong-way drivers is one too many,” says Dr. Mathias Pillin, president of Bosch’s new Cross-Domain Computing Solutions division. Starting in the first quarter of 2021, ŠKODA will offer the wrong-way driver warning system in numerous models, such as the ŠKODA SUPERB, SCALA, KAMIQ, KAROQ, and KODIAQ, equipped with top infotainment systems. Other vehicle models are scheduled to follow before the year is out. “Increasing safety on the road is an important goal for ŠKODA. Our new app called Traffication with wrong-way driver warning brings us a step closer to achieving it,” says Michal Vondra, product manager for the Traffication app at ŠKODA.

Our goal is to put the wrong-way driver warning system in every car – in line with our “Invented for life” ethos. Every death, every injury caused by wrong-way drivers is one too many.

Dr. Mathias Pillin, president of Bosch’s new Cross-Domain Computing Solutions division

Unforeseeable danger from wrong-way drivers

Accidents caused by wrong-way drivers are fortunately rare, but when they do happen, they usually have serious consequences. In most cases, however, the warning of the unforeseeable danger comes too late: one-third of such incidents generally end after just 500 meters – in the worst case, with fatalities. With Bosch’s cloud-based warning system installed directly in the head unit of ŠKODA vehicles, the two companies now want to further reduce the number of accidents caused by wrong-way drivers. As a vehicle approaches a freeway entrance or exit, the system automatically sends its current anonymized GPS position to the cloud. In the Bosch cloud backend, the software then compares the vehicle’s current direction with the permitted direction of travel. If these two pieces of information clash, the system will alert the wrong-way driver to their mistake by flashing a warning on the display. The distinctive feature of this solution is that the warning occurs within just a few seconds. In the vast majority of cases, this is before the driver even gets on the freeway. In addition, Bosch and Škoda are planning that the app will also immediately warn all oncoming road users who are connected and potentially at risk. This feature should be available later this year. “The more vehicles connected to the Bosch wrong-way driver warning app, the closer-knit the invisible safety net will be,” Pillin says. Once the vehicle leaves the entrance or exit area of the freeway, the data exchange between the vehicle and the cloud is terminated. Besides equipping ŠKODA vehicles with the wrong-way driver warning system, Bosch is in talks with other automakers to make it a feature in more and more vehicles.

The more vehicles connected to the Bosch wrong-way driver warning app, the closer-knit the invisible safety net will be.

Dr. Mathias Pillin

25 app partners in 20 countries

Bosch’s cloud-based wrong-way driver warning system has been available as a smartphone app since 2018 and is now offered by 25 app partners in Europe. This makes it available to a total of 26 million users. To deploy the system, a software module is integrated into the smartphone apps of radio stations and of streaming, navigation, and news providers. In this case, the anonymized GPS data is sent to the cloud via smartphone and analyzed in the Bosch backend. The warning is given via the smartphone display and an acoustic signal. Around 2.5 million unique active users per month already employ Bosch’s wrong-way driver warning system in Europe, including people in Spain, France, Sweden, Norway, Poland, Italy, and the United Kingdom. Additional users are to join this year as the system expands to the U.S. and Canada – moving beyond Europe for the first time. Bosch’s cloud backend currently evaluates more than 4.5 million journeys for the risk of wrong-way drivers – every single day.

Mobility Solutions is the largest Bosch Group business sector. It generated sales of 45.3 billion euros in 2021, and thus contributed 58 percent of total sales from operations. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector pursues a vision of mobility that is safe, sustainable, and exciting, and combines the group’s expertise in the domains of personalization, automation, electrification, and connectivity. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.

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