Bosch sees strong growth in North America

Further expanding the company’s local activities

  • Significant sales increase in first six months of 2015
  • Investments of nearly 370 million euros planned for the current year
  • Bosch a leading provider and exponent of Industry 4.0 in the U.S.
  • New Thermotechnology plant in Mexico

Farmington Hills, United States/Stuttgart, Germany – Bosch’s business in North America continues to develop very well. In the first six months of 2015, the technology and services company achieved a significant increase in sales in the region, in which it employs nearly 29,000 associates. “Based on the current economic situation, we expect to continue growing through the end of the year,” said Dr. Werner Struth, the board of management member of Robert Bosch GmbH responsible for the Americas. In 2014, Bosch already managed to increase its total sales in the United States, Canada, and Mexico in nominal terms by 8.6 percent to 8.5 billion euros. Adjusted for exchange-rate effects, the increase was as much as 9.3 percent. “We are on track to double our sales in the Americas by 2020,” Struth said. All four Bosch business sectors in North America are performing very well. Mobility Solutions and Industrial Technology have been especially successful, Struth said, and the Consumer Goods and Energy and Building Technology business sectors are recording stable growth.

Investments underscore the region’s importance
Over the past ten years, the company has invested approximately 2.2 billion euros in expanding research and development and local manufacturing. Bosch wants to continue expanding its activities in North America over the next few years as well. “We are planning to invest nearly 370 million euros in North America in the current year. This commitment underscores the region’s importance to the Bosch Group,” Struth said.

Bosch already further strengthened its local presence last year. In the United States, for example, the company opened its first communication center in Fort Lauderdale, while to the south it began operating a new software development center in Guadalajara , Mexico. This software development center offers programming and application services for the automotive industry and Bosch plants in North and South America. “A strong local presence is crucial in being able to make the very most of opportunities in the region,” Struth said.

Opportunities with connectivity and automation
In North America, Bosch believes that the areas of connectivity, automation, electrification, and energy efficiency in particular harbor great potential. As a result, the company is a leading provider and exponent of connected industry in the United States. At the plant in Anderson, South Carolina, Bosch is optimizing its production processes by analyzing big data, for example. The site is also using smartwatches for its manufacturing activities. These high-tech devices promptly notify associates if a machine malfunctions. Thanks to real-time monitoring, it is possible to prevent disruptions to the manufacturing process and thus gain additional production hours. As a member of the Industrial Internet Consortium (IIC), Bosch is working with a number of American and other partners on concrete use cases of connected manufacturing.

Apart from Germany, the United States is another key location for Bosch in terms of its efforts to further develop automated driving . Since 2011, a team in Palo Alto, which is located in Silicon Valley, has been driving forward the development of functions for the necessary software and sensors, while colleagues in Abstatt, Germany, are responsible for systems integration in the vehicle. Bosch has been performing automated driving tests on public roads since early 2013. So far, engineers have successfully driven several thousand kilometers on both the German A81 autobahn near Stuttgart and U.S. Interstate 280 in California.

Bosch in the Americas:
The company’s presence and growth opportunities at a glance

Contact person for press inquiries:
Melita Delic, phone: +49 711 811-48617
Agnes Grill, phone: +49 711 811-38140

Tags: Nordamerika, I280, growth

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 460 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At nearly 130 locations across the globe, Bosch employs some 68,700 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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