Press release #eBike Systems

Bosch now has its own “eRide” collection

  • Maloja sports- and streetwear brand develops bikewear collection for Bosch eBike Systems
  • 19 special clothing items: from softshell jacket to socks
  • Functional fashion collection for staff and team riders
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – The sports- and streetwear brand Maloja has developed for Bosch eBike Systems staff and team riders a fashion collection that delivers a convincing combination of quality, functionality, design and sustainability. The new Bosch “eRide” collection consists of three lines: the “Originals”, the “Performance” and the “Uphill Flow” line – a total of 19 items, from softshell jackets and shorts to socks. The clothing will be worn at work, at trade fairs and events, at races and at appointments with customers.

The new “eRide” collection

At Bosch the idea of creating a special eBike collection was triggered by a passion for cycling. “With our new collection we show what we stand for and what drives us. We love cycling. Many of our staff are from the industry or have made a job out of their hobby. This passion had to be plain to see,” says Claus Fleischer, CEO Bosch eBike Systems. The new eBike collection gives the staff a uniform look and creates identification and a high recognition value.

Functional clothing with style

Combining functionality and a modern style is something for which Maloja is well-known in the sporting world. This reputation was an important factor for the partnership. “Maloja stands for quality, functionality, design and sustainability. It is a company that sets itself the highest standards,” Fleischer says. The eBike clothing range is not only functional, fashionable and comfortable to wear; it is also manufactured sustainably.

For Maloja CEO Klaus Haas this collaboration between the two brands is already “more than a one-hit wonder because we speak very much the same language and both aim to get things moving in our respective markets. The spirit, motivation and conviction of the two companies are a superb match. It makes you want to do more.” The partly illustrative design and the colours of the collection show how progressive the partners are in their ideas. The combination of grey and light and dark blue is perfect for trade fairs, events and meetings with customers. All of the clothing is made of high-quality material and painstakingly processed, thereby guaranteeing the longest possible wearing comfort.

Contact for press enquiries:

Robert Bosch GmbH

Dennis Christmann

Manager Public Relations Bosch eBike Systems

Tel.: +49 (0)7121 35-184 91

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 395,000 associates worldwide (as of December 31, 2020). The company generated sales of 71.5 billion euros in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 129 locations across the globe, Bosch employs some 73,000 associates in research and development, of which nearly 34,000 are software engineers.

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