Bosch eBike Systems plans the takeover of COBI GmbH

  • Bosch eBike Systems expands its product portfolio with the acquisition of COBI
  • COBI is a start-up in the field of connected biking
  • Networking of user, services, bike and pedelec
  • Tomorrow's mobility: electrified, automated, connected
Bosch ebike cobi

Stuttgart/Reutlingen – Bosch eBike Systems, a leading supplier in the field of eBike drive systems, is planning to acquire the Frankfurt am Main-based connected-biking start-up COBI. Founded in 2014, COBI GmbH offers eBikers and cyclists the opportunity to use their smartphone as a control, infotainment and display unit. "The acquisition of COBI GmbH provides the ideal opportunity to expand the product portfolio of Bosch eBike Systems in the area of connected products and services. COBI offers the necessary expertise and experience, as well as the appropriate technologies for a successful partnership," says Claus Fleischer, CEO of Bosch eBike Systems. The parties have agreed not to disclose the acquisition price. The transaction is subject to the approval of the antitrust authorities.

The mobility of the future is electrified, automated and connected

COBI's products and, above all, its technology platform make biking more connected and smarter. COBI offers services such as navigation, music, telephony and fitness. COBI also connects the rider with other apps such as Strava, Komoot, Spotify, Apple Health und Bluetooth fitness sensors. This means that an eBike or cycle ride becomes a unique digital experience.

The continuation of the company and of the COBI brand represents a great opportunity for the founder and CEO of COBI, Andreas Gahlert: "With Bosch as a strategic partner, we see huge scope for worldwide growth in the area of digitally connected products and services in the bike environment. For us, this is undoubtedly a significant step into the future".

While a few years ago, the cycle sector was largely focused on mechanical and analogue products, these are now becoming increasingly electric and digital. eBikes enable targets to be achieved more efficiently, economically and in a more environmentally sustainable manner – energy (battery) and intelligence (sensors, control devices, CAN-Bus) are now on board and open up new technical possibilities. As a result, bike mobility is becoming electrified (drive systems, batteries, diagnostic tools), automated (shifting system, wheelset, brake systems) and connected (navigation, smartphone apps, online portals). COBI's offerings are largely aimed at the fast-growing digital target group which now uses the smartphone in many areas of daily life and also when cycling. COBI solves the issue of limited smartphone battery life and provides ease of use in a safe and comfortable manner while riding. In the background of the product portfolio, a technology platform of cloud, apps, services and firmware has evolved, which can be used in conjunction with existing Bosch systems for future digital solutions.

The eBike – the success story continues

Bosch eBike Systems offers an extensive portfolio of products for electric bicycles, ranging from drive systems through powerful batteries to intuitively operated, smart on-board and bicycle computers. Founded as a start-up venture within the Bosch Group in 2009, it has since become a leading supplier in the premium segment. Over 70 bike brands worldwide trust 'epowered by Bosch' components. With the launch of the Bosch Nyon, the world's first all-in-one on-board computer for eBikes, in autumn 2014, the connected eBiker became a reality. COBI connects the bike or eBike rider directly with smartphone and app, and is therefore the ideal addition. In the future, Nyon and COBI will offer a choice to the cyclist.

Tags: Ebike, Networking

Media contact:

Robert Bosch GmbH
Tamara Winograd
Marketing and Communications Manager Bosch eBike Systems
Tel.: +49 (0)7121 35-394 64
Andreas Gahlert
CEO & founder
Tel.: +49 (0)160 99114776
Robert Bosch GmbH
Dennis Christmann
Manager Public Relations Bosch eBike Systems
Tel.: +49 (0)7121 35-184 91
Erik Troppenz
Marketing Director
Tel.: +49 (0)176 41513785

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About COBI

The international award-winning connected bike system COBI stands for connected biking and links smartphones, apps and sensors with bikes and eBikes. Additional features, such as a charging function for smartphones, an automatic light and an alarm system, provide even more comfort, safety and fun on every ride. The COBI system works with all bikes and virtually every smartphone. The future of bike-based mobility begins with COBI. COBI GmbH – the start-up behind the COBI system – was founded by Andreas Gahlert, Carsten Lindstedt, Heiko Schweickhardt and Tom Acland in 2014 in Frankfurt and now has 35 employees. Before establishing COBI, the highly-qualified founding team had worked for over 10 years together on digital business innovations for blue chip customers such as AUDI, Porsche, Nintendo and adidas. The start-up has so far received funding from a total of 13 renowned investors. COBI achieved its breakthrough in December 2014 via the crowdfunding platform Kickstarter. In addition to ranking among the most successful Kickstarter campaigns from Germany, COBI also achieved the second most successful bike tech crowdfunding campaign of all time. The product was launched in Europe and the USA in the third quarter of 2016.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,000 associates worldwide (as of December 31, 2017). The company generated sales of 78.1 billion euros in 2017. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 125 locations across the globe, Bosch employs some 64,500 associates in research and development.

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