Felix Neureuther rides out front with Bosch eBike Systems

  • eBikes are part of a modern lifestyle and continue winning over a wider target audience
  • With Felix Neureuther in the saddle, the trend takes on a new face
  • Pedelecs are establishing their place as an ideal means of transport in urban landscapes
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – The fun in being active, enjoying the moment, and being on the go – all feelings that ski professional Felix Neureuther loves to experience, now not just on the ski slopes, but also on his eBike. The renowned German winter sports champion is the new brand ambassador of Bosch eBike Systems, one of the leading manufacturers of eBike drive systems within the luxury sector. What drives both him and Bosch is the love of eBikes: With a pedelec, you can get about quickly and easily – and, what's more, have real fun while you do so.

Driving the trend forward together

Tamara Winograd, Director Marketing and Communications at Bosch eBike Systems sums it up: "Felix is a perfect fit for us because his zest for life and genuine, fun personality never fail to infect anyone, wherever he goes. We're delighted to have him join us to motivate even more people to make the switch to eBike." Felix Neureuther has already made the jump, and uses his eBike fitted with a Bosch drive system in his daily life as well as for training: "eBikes with Bosch drives really are brilliant. This is why I'm truly pleased that we're now collaborating and together driving this trend forward," explains Neureuther. As a competitive athlete, eBiking offers him an ideal way to cut loose and clear his mind: "When you're eBiking you get into a flow where you don't think about anything or anybody, and everything seems to just work on its own. You don't have to think about what movement you're making just now, or the action you need to take next. With an eBike, you can control everything perfectly yourself. And that's precisely why I find it so cool," explains the professional skier.

A new movement captures a city

"Anybody who still thinks that eBikes are only for your grandparents has obviously never ridden one," exclaims Neureuther, cutting straight to the chase. "Wherever you go, you see people riding around on their eBikes. Older people can suddenly tackle distances that they would have never been able to manage otherwise. Younger people use the eBike to get out and enjoy being active in the fresh air." Many city dwellers in particular are looking for alternatives to cars and trains – and with good reason: For distances less than 10 kilometres, pedelecs are the fastest mode of transport through urban spaces, you don't have to search for parking spots, and you can get from A to B easily and stress-free.

The suitable eBike for any rider

This is why Felix Neureuther isn't the only person who's discovered what it's like to enjoy the boost an eBike gives you. Parents use eBikes for rides with their children, people commute to work, couples take trips together, athletes stay fit, and young people move through their daily lives and the city relaxed and in style. Felix Neureuther represents an entire generation who want to enjoy their lives to the fullest – and classy yet sustainable mobility is a key part of doing just that. Electric drives are meanwhile being built into every possible type of bicycle, and continuously opening up new possibilities thanks to technical innovations in form and function. Drives systems and rechargeable batteries are increasingly being integrated into frame designs, and eBikers can now network with their pedelecs through smartphones or online. The fact is, that people have embraced eBikes, and made them part of their everyday lives.

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.

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