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Bosch recipient of the CES 2016 Innovation Award in the “In-Vehicle Audio/Video” category

Bosch recipient of the CES 2016 Innovation Award in the “In-Vehicle Audio/Video” category

  • Bosch presents new touch screen with haptic elements at the Consumer Electronics Show (CES) 2016
  • “Touch & Feel”: Keys on the touch screen can be identified by feel thanks to variances in surface structures
  • Differences in finger pressure call up different functions
  • CES 2016 Innovation Award winner

Leen Van Parys

New York/Hildesheim – A touch screen with haptic feedback developed by Bosch was honored with the “CES 2016 Innovation Award” in the “In-Vehicle Audio/ Video” category on November 10, 2015. The special feature of the touch screen: thanks to haptic feedback, users can operate infotainment applications such as navigation, radio, or smartphone functions interactively. The keys displayed on the touch screen have the feel of realistic buttons so that it is often possible for users to find their way around the keyboard without looking while operating the applications. They can keep their eyes on the road for much longer periods, substantially enhancing safety while driving. “The new touch screen combines the simple operation of mechanical buttons with the ad-vantages of a touch screen, significantly enhancing ease of operation” says Manfred Baden,

President of the Bosch Car Multimedia division. “The innovative technology offers everything that is required to ensure its fast success on the market.” The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM and recognize the best products at the CES in advance of the show every year. Bosch was previously the recipient of the Best-of-CES Award for the Chevrolet MyLink system in the category “Car Tech” in 2013.

Sensitivity right to the fingertips for enhanced safety while driving

The new touch screen offers a unique form of interaction. When touched, the display responds with haptic elements as well as visual and acoustic signals.

Drivers can feel the keys on the touch screen without looking thanks to variances in the surface structures – and without immediately triggering an action. Rough, smooth, or even patterned surfaces stand for different buttons and functions.

The virtual button is not activated until the operator presses it more firmly. Users have the feeling that they are pressing a normal, mechanical button. In appearance, however, the touch screen with haptic elements does not differ

from a conventional display.

The touch screen also recognizes the amount of pressure applied by the fingers and activates different functions accordingly. Light pressure, for example, initiates the Help function; by applying varying pressure, users can control how fast or slowly they scroll through a list. Since drivers can feel the keys, looking at the keyboard while pressing a button to change a radio station (for example) is often unnecessary – eyes stay on the road more frequently. The touch screen is equipped with two sensors: a conventional touch sensor and a second sensor that measures the amount of pressure from the fingers. Special software and suspension mechanics are employed to create the various sur-face structures.

Simply. Connected.

Visit Bosch at CES 2016 in Las Vegas, NV, USA:

Tuesday, January 5, 2016, 8 to 8:45 am local time: press conference with Bosch CEO Dr. Volkmar Denner and Bosch management board member Dr. Werner Struth at Mandalay Bay Hotel, Banyan Rooms A-B-C-D

Wednesday through Saturday, January 6 to 9, 2016: Bosch booths on smart homes, smart cities, and Industry 4.0 at the Smart Home Marketplace, Sands Expo Center, Booth #71517, and on connected mobility at North Hall, Booth #2302

Check out the Bosch CES 2016 highlights on Twitter: #BoschCES

About Bosch

Bosch has been present in Belgium since 1907. The Bosch Group employs approximately 1,150 associates in Belgium. The main sites are located in Tienen, Anderlecht and Mechelen.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 417,900 associates worldwide (as of December 31, 2024). According to the pre-liminary figures, the company generated sales of 90.5 billion euros in 2024. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 86,900 associates in research and development, of which roughly 48,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

Additional information is available online at www.bosch-press.be, www.bosch.be, www.bosch.com, www.iot.bosch.com, www.twitter.com/BoschBelgium, www.linkedin.com/company/bosch-belgium/ and YouTube: Bosch Belgium

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