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Bosch now has its own “eRide” collection

  • Maloja sports- and streetwear brand develops bikewear collection for Bosch eBike Systems
  • 19 special clothing items: from softshell jacket to socks
  • Functional fashion collection for staff and team riders
Tamara Winograd

Tamara Winograd >

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Tamara Winograd

Tamara Winograd
Spokesperson E-Bike

Stuttgart/Reutlingen – The sports- and streetwear brand Maloja has developed for Bosch eBike Systems staff and team riders a fashion collection that delivers a convincing combination of quality, functionality, design and sustainability. The new Bosch “eRide” collection consists of three lines: the “Originals”, the “Performance” and the “Uphill Flow” line – a total of 19 items, from softshell jackets and shorts to socks. The clothing will be worn at work, at trade fairs and events, at races and at appointments with customers.

The new “eRide” collection

At Bosch the idea of creating a special eBike collection was triggered by a passion for cycling. “With our new collection we show what we stand for and what drives us. We love cycling. Many of our staff are from the industry or have made a job out of their hobby. This passion had to be plain to see,” says Claus Fleischer, CEO Bosch eBike Systems. The new eBike collection gives the staff a uniform look and creates identification and a high recognition value.

Functional clothing with style

Combining functionality and a modern style is something for which Maloja is well-known in the sporting world. This reputation was an important factor for the partnership. “Maloja stands for quality, functionality, design and sustainability. It is a company that sets itself the highest standards,” Fleischer says. The eBike clothing range is not only functional, fashionable and comfortable to wear; it is also manufactured sustainably.

For Maloja CEO Klaus Haas this collaboration between the two brands is already “more than a one-hit wonder because we speak very much the same language and both aim to get things moving in our respective markets. The spirit, motivation and conviction of the two companies are a superb match. It makes you want to do more.” The partly illustrative design and the colours of the collection show how progressive the partners are in their ideas. The combination of grey and light and dark blue is perfect for trade fairs, events and meetings with customers. All of the clothing is made of high-quality material and painstakingly processed, thereby guaranteeing the longest possible wearing comfort.

Contact for press enquiries:

Robert Bosch GmbH

Dennis Christmann

Manager Public Relations Bosch eBike Systems

Tel.: +49 (0)7121 35-184 91

Dennis.Christmann@de.bosch.com

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

For more information please visit www.bosch-ebike.de

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.

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