Mobility Solutions

“Stop the Crash”: Bosch partners Global NCAP initiative Vehicle safety systems still underutilized UN target: 50 percent fewer traffic fatalities by 2020

  • Bosch safety systems prevent accidents and mitigate the effects
  • Bosch board of management member Dr. Dirk Hoheisel: “Bosch technologies can protect human life around the world.”
  • WHO and Global NCAP call for wider adoption of legal regulations
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  • November 17, 2015
  • Mobility Solutions
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press release

Stuttgart, Germany and Brasilia, Brazil – Every day, more than 3,000 people worldwide lose their lives in traffic accidents, according to Global NCAP. These fatalities are often the result of vehicles that are inadequately equipped – especially in emerging markets – and which therefore provide poor protection for passengers and pedestrians. “For Bosch, every traffic fatality is one too many. With our technologies, we can protect human life around the world,” says Dr. Dirk Hoheisel, member of the Bosch board of management. Bosch therefore supports the “Stop the Crash” initiative of the consumer association Global New Car Assessment Program (Global NCAP). The campaign’s objective is to boost awareness of safety systems such as ESP, emergency braking systems, and motorcycle ABS, particularly in growth markets. The effectiveness of the different technologies will be featured in driving demonstrations at the kick-off event of the initiative in Brasilia from November 17 to 19. “Stop the Crash” also supports the United Nations in its aim to halve the number of traffic fatalities worldwide – currently 1.25 million per year – by 2020.

ESP has prevented 260,000 traffic accidents in Europe since 1995
Bosch has been working for many years on the vision of accident- and injury-free driving. And the supplier of technology and services has already achieved considerable success in this regard: since Bosch launched the ESP electronic stability program in 1995, it has prevented nearly 260,000 traffic accidents and saved some 8,500 lives in Europe alone according to an accident research study by Bosch. “After the seat belt, ESP is the most important vehicle safety system – even more important than the airbag,” Hoheisel says. If all vehicles were equipped with the anti-skid system, up to 80 percent of all skidding accidents could be prevented. Bosch has manufactured more than 150 million ESP systems since 1995.

Nine out of ten new vehicles across Europe are already equipped with ESP
Since November 1, 2014, ESP has been mandatory within the European Union for all newly registered cars and light commercial vehicles weighing up to 3.5 metric tons. Across Europe, 90 percent of all new cars and light commercial vehicles are therefore already equipped with ESP. By way of comparison, the worldwide figure stands at only 64 percent. Global NCAP is therefore calling on UN member states, especially those with a significant automaking industry, to mandate ESP for all new vehicles by 2020. The World Health Organization (WHO) is also calling for legal regulations to mandate ESP. A large number of human lives around the world could be saved as a result. Outside the EU, the anti-skid system is now also mandated in Australia, Canada, Israel, New Zealand, Russia, South Korea, Japan, Turkey, and the United States.

Bosch emergency braking systems protect vulnerable road users
ESP is also the basic technology for many driver assistance systems which intervene to support drivers in potentially dangerous situations – such as changing lanes or staying in their lane, or taking evasive action and braking when encountering an obstacle. Rear-end collisions are among the worst – especially if pedestrians or bicyclists are involved. Automatic emergency braking systems can prevent such collisions entirely – or, at the very least, considerably mitigate their impact. If a radar or video sensor detects a potential obstacle ahead of the car, the braking system is first prepared for a full emergency braking maneuver, and the driver is warned. If the driver fails to respond, the system performs a partial braking maneuver. As soon as the driver steps on the brakes, the system increases braking power to prevent the accident. If the driver also fails to respond to the partial braking maneuver and the system detects that a collision is unavoidable, it autonomously performs a full emergency braking maneuver. At speeds of up to 40 kilometers an hour in urban traffic, the Bosch emergency braking system can completely prevent collisions with stationary vehicles.

Potential for up to 72 percent fewer rear-end collisions in Germany alone
In Germany alone, according to Bosch accident research, up to 72 percent of all rear-end collisions resulting in injury could be prevented if all vehicles were equipped with an automatic emergency braking system. Bosch offers automatic emergency braking systems for all vehicle classes. Its MRR mid-range radar sensor in particular provides the basis for a cost-effective solution for compact and small cars. In 2014, just under one-quarter of all newly registered passenger cars in Germany were equipped with an emergency braking system. In the United States, leading automakers are currently committed to offering automatic emergency braking systems in vehicles as standard.

Motorcycle ABS: one-quarter fewer accidents involving casualties
As early as the mid-1990s, Bosch developed an antilock braking system for the safety of motorcyclists. “ABS can prevent one-quarter of all motorcycle accidents involving casualties,” Hoheisel says. Many countries now therefore have legislation mandating this safety system. Like in a car, ABS also prevents a motorcycle’s wheels from locking up during emergency braking. Motorcyclists can therefore brake without fear, and with greater force. The motorcycle remains stable and the rider is prevented from taking a spill. Bosch has suitable solutions for every type of motorized two-wheeler. In addition to the optimization of size and weight, the focus is on reducing costs, so as to make ABS technology available for all vehicle classes and markets. This also includes the price-sensitive two-wheelers with up to 250 cc displacement which are popular in emerging markets.

Related links:
http://bit.ly/1PDSwwO
https://youtu.be/ZsS73_d-qUM
www.stopthecrash.org
www.globalncap.org

Contact person for press inquiries: Jörn Ebberg, Phone: +49 711 811-26223

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9118 - November 17, 2015

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