Mobility Solutions

CES 2016 (January 6 to 9), Las Vegas
Touchscreen display with buttons users can feel
Bosch recipient of the CES 2016 Innovation Award in the “In-Vehicle Audio/Video” category

  • Bosch presents new touch screen with haptic elements at the CES 2016
  • “Touch & Feel”: Keys on the touch screen can be identified by feel thanks to variances in surface structures
  • Differences in finger pressure call up different functions
  • CES 2016 Innovation Award winner
Add to my press materials
Save text
  • November 11, 2015
  • Mobility Solutions
  • Press releases
  • Images: 1

press release

New York/Hildesheim – A touch screen with haptic feedback developed by Bosch was honored with the “CES 2016 Innovation Award” in the “In-Vehicle Audio/ Video” category on November 10, 2015. The special feature of the touch screen: thanks to haptic feedback, users can operate infotainment applications such as navigation, radio, or smartphone functions interactively. The keys displayed on the touch screen have the feel of realistic buttons so that it is often possible for users to find their way around the keyboard without looking while operating the applications. They can keep their eyes on the road for much longer periods, substantially enhancing safety while driving. “The new touch screen combines the simple operation of mechanical buttons with the advantages of a touch screen, significantly enhancing ease of operation” says Manfred Baden, President of the Bosch Car Multimedia division. “The innovative technology offers everything that is required to ensure its fast success on the market.” The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM and recognize the best products at the CES in advance of the show every year. Bosch was previously the recipient of the Best-of-CES Award for the Chevrolet MyLink system in the category “Car Tech” in 2013.

Sensitivity right to the fingertips for enhanced safety while driving
The new touch screen offers a unique form of interaction. When touched, the display responds with haptic elements as well as visual and acoustic signals. Drivers can feel the keys on the touch screen without looking thanks to variances in the surface structures – and without immediately triggering an action. Rough, smooth, or even patterned surfaces stand for different buttons and functions. The virtual button is not activated until the operator presses it more firmly. Users have the feeling that they are pressing a normal, mechanical button. In appearance, however, the touch screen with haptic elements does not differ from a conventional display.

The touch screen also recognizes the amount of pressure applied by the fingers and activates different functions accordingly. Light pressure, for example, initiates the Help function; by applying varying pressure, users can control how fast or slowly they scroll through a list. Since drivers can feel the keys, looking at the keyboard while pressing a button to change a radio station (for example) is often unnecessary – eyes stay on the road more frequently. The touch screen is equipped with two sensors: a conventional touch sensor and a second sensor that measures the amount of pressure from the fingers. Special software and suspension mechanics are employed to create the various surface structures.

Simply.Connected.
Visit Bosch at CES 2016 in Las Vegas, NV, USA:

Tuesday, January 5, 2016, 8 to 8:45 a.m. local time: press conference
with Dr. Volkmar Denner, chairman of the board of management of
Robert Bosch GmbH, at Mandalay Bay Hotel, South Convention Center,
Level 3, Banyan Rooms A-D.

Wednesday, January 6 through Saturday, January 9, 2016: Bosch booths
showcasing solutions for smart homes, smart cities, and Industry 4.0
at the Smart Home Marketplace, Sands Expo Center, #71517, and showcasing
connected mobility
at North Hall, #2302.

Follow the Bosch CES 2016 highlights on Twitter: #BoschCES

Contact person for press inquiries: Stephan Kraus; phone: +49 711 811-6286

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9111 - November 11, 2015

Your contact person for journalists

Stephan Kraus

+49 711 811-6286 Send Email

Share this information