Bosch eBike Systems

Germans aim to get out and about more on their bikes in 2014 Pedelecs are playing an increasingly important part

  • Trend 1: Nearly one in four employed persons would be prepared to cycle to work by eBike in future
  • Trend 2: Comfort and good service are decisive pedelec purchase factors
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  • February 06, 2014
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – More than one German in three admits to not having exercised enough in 2013, according to a representative Forsa survey commissioned by Bosch eBike Systems. Especially at the beginning of a New Year, Germans are especially motivated to be more active in the New Year, and cycling heads the list of their good intentions. Many can also imagine cycling to work more often in the future, and the pedelec plays a leading role in their plans.

Good intentions: Cycling to boost fitness
For the survey Forsa interviewed 1,008 citizens aged 18 and over by telephone about their exercise behaviour in 2013. The pollsters also asked them about the sport and exercise options they planned to pursue in the future and how they felt about pedelecs. An encouraging trend is the fact that a large proportion of the population evidently plans to get in more exercise in the New Year – and 65 per cent of Germans aim to cycle more in 2014. That takes cycling, with or without an electric motor, well ahead of even popular sporting activities such as jogging, hiking or swimming.

eBike alternative to the car and public transport
The bicycle is an alternative to the car, especially in everyday situations like going to the supermarket or to work, for those who want to do something for their physical fitness. For longer journeys, however, the pedelec is a strong contender. Twenty-three per cent of working people could imagine cycling to work with an electric “tailwind” and leaving the car at home now and then. The story is much the same for shopping. Twenty-one per cent of interviewees would consider using an eBike for shopping trips, one in three would even like to go for an excursion or a longer tour on an eBike and ten per cent of interviewees see the pedelec as a potential item of sports or fitness equipment.

What eBike buyers look out for
The Germans' fundamental interest in cycling and eBikes seems to be unbroken, but what do they look for when deciding whether or not to buy an eBike? According to the Forsa survey findings cyclists and eBikers attach special importance to the factors “riding comfort” (91 per cent) and “good service” (86 per cent). A bicycle must first and foremost be comfortable and easy to ride, and many would like to have a competent dealer who can provide professional advice and assistance. So bicycle dealers will continue to play an important role for people who are interested in bicycles and eBikes.

Components and design important purchase aspects
The survey findings also show that bike buyers are keenly aware of individual components. The choice of components such as gears or electric motor is purchase-relevant for nearly one respondent in two (48 per cent). A chic and sportive design is especially important for younger buyers. 62 per cent of 18- to 29-year-old and 47 per cent of 30- to 44-year-old interviewees felt the bike's looks were important – a view shared by 35 per cent of respondents in all age groups.

Comfort and service clinch matters
Manufacturers of quality components like Bosch eBike Systems see this trend as a positive signal. “The findings of the Forsa study confirm the growing awareness of sustainable mobility in detail. Consumers mainly want everyday comfort, functionality and quality, all of which are factors that eBikes with our drive systems combine. Buyers of bikes with Bosch components also benefit on a long-term basis from our intensively trained and closely meshed network of dealers and the fine service they provide,” says Tamara Winograd, Press spokesperson for Bosch eBike Systems.

The current consumer focus is primarily on eBikes for everyday use, but many manufacturers are discovering additional market potential that also caters for younger customers. In 2014 more and more battery-powered mountain bikes and even racing bikes will come onto the market, which would seem to show that the pedelec may soon gain sustainable attention and acceptance as an item of sports equipment.

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8424 - February 06, 2014

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