Spare parts, diagnostics, workshop equipment, workshop concepts

Car Magazine Readers Vote for Bosch as Top Brand Car Drivers Place Most Trust in the Bosch Brand and Bosch Products

  • “Best Brand 2013” in seven categories in “Auto, Motor und Sport”
  • Six top spots for “Best Brands” in “Auto Bild”
  • Bosch held in high regard by car drivers over many years
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  • April 08, 2013
  • Spare parts, diagnostics, workshop equipment, workshop concepts
  • Press releases

press release

Each year, the German car magazines “Auto, Motor und Sport” and “Auto Bild” ask their readers to name their top brands when it comes to car accessories, spare parts and services. “Auto Bild” awards the title of “Best Brand in All Classes” to the brand that enjoys the most trust among car drivers, with readers given a choice of 22 categories. Just like last year, they voted Bosch the “Multi Champion.” This year's title in “Auto, Motor und Sport” is called “Best Brand 2013,” in which readers rated 23 categories ranging from exhaust systems to spark plugs. Bosch was the most popular brand in this vote too — and by some distance.

Bosch Windshield Wipers Record Outstanding Result among “Best Brands”
Nearly 113,000 readers of “Auto, Motor und Sport” took part in this year's vote to find the “Best Brands.” They awarded Bosch first place in seven categories — batteries, lights, filters, windshield wipers, workshop chains, tools and spark plugs. Bosch also gained second place in the brakes/brake linings product category. Bosch recorded an outstanding result for its windshield wipers in 2012, but actually managed to top it this year with 92.6% of the vote. In previous years, readers of “Auto, Motor und Sport” have consistently rated the Bosch brand image as outstanding.

Double Success for Car Batteries from Bosch as Best Brand
Almost 100,000 readers voted in the “Auto Bild” poll of the best brands. Bosch appeared in six categories and made it onto the podium in every one, coming in second place for its brakes and first place for its car batteries, windshield wipers, workshop chains and spark plugs. Bosch once again enjoyed a double success for its car batteries, with “Auto Bild” readers confirming that Bosch batteries offer the best quality and service life, as well as the best price/performance ratio.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8095 - April 08, 2013

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