Car Multimedia

Car Multimedia division Bosch plans to acquire majority of Atech’s instrument cluster and car infotainment business Acquisition strengthens market position in Asia

  • Business volume of 200 million yuan (22 million euros), with some 500 associates
  • Atech’s instrument cluster and car infotainment business is a Joint Venture of Chery and Atech Australia
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  • April 25, 2012
  • Car Multimedia
  • Press releases

press release

Beijing, China – Bosch China Investment Ltd. plans to acquire a majority shareholding in the Joint Venture of Chery automotive company and Atech Australia, based in Wuhu, China. An agreement to this effect was signed in Beijing during the 2012 Beijing International Auto Show. The transaction is subject to approval by the antitrust authorities. It has been agreed that the purchase price will not be disclosed. The Joint Venture develops, manufactures and sells instrument clusters and car infotainment systems. With the acquisition the Car Multimedia division will strengthen its position in the growing Asian market. 500 associates generated sales of some 200 million yuan (22 million euros) in 2011.

“Leveraging engineering expertise of Bosch, Chery and Atech, we can respond faster to the requirements of the local market”, said Dr. Uwe Thomas, the president of the Car Multimedia division. “All partners will join hands to enhance our R&D and manufacturing strength in the target market”, Mr. Ying Tongyao, CEO of Chery, said during the signing ceremony.

In China, Bosch is currently already supplying international customers with instrument clusters and radio-navigation systems. The Joint Venture’s customer base will complement the customer portfolio of Bosch Car Multimedia with local automakers. Together with its partners the Bosch division will be able to cover all segments, from the entry segment, which is growing rapidly in Asia, through to the premium segment.

Note: 2011 sales figure converted using Ex rate 9 CNY = 1 Euro

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI7725 - April 25, 2012

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